Growth Marketing Leadership
17+ years in GTM, Brand, Growth & Performance marketing engineering business results. Scaling low, medium & 8–9 figure budgets. From Wall Street Journal to Web3 — systematic, data-driven growth that compounds... with a twist of art and creative.
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Services
Full-stack marketing from strategy to execution — built for your stage and vertical.
Brand strategy, guidelines, UX/UI consulting, content pipelines, and creative systems that unify your narrative at every touchpoint.
Full-funnel GTM — audience segmentation, messaging architecture, channel mix, creative systems, and launch execution.
End-to-end paid acquisition across Google, Meta, LinkedIn, programmatic. Rigorous experimentation that beats CPA/ROAS benchmarks at scale.
Full-funnel optimization from awareness through retention. Data-driven experimentation, LTV/CAC management, and scalable acquisition systems that compound over time.
Custom workflows with Claude, ChatGPT, and n8n — scaling content, competitive intel, personalization across your stack.
Executive-level marketing leadership on demand. Strategic direction, team building, and accountability without a full-time commitment.
Results
Selected results across financial media, blockchain, consumer apps, and D2C.
Led $100M+ annual paid media. Grew subscriptions 20% in 6 months while decreasing CPA.
Built entire paid practice from zero. 450K+ followers, 90%+ wallet installs via paid, 1K+ institutional MQLs.
Paid execution across Apple, Google, Meta, TikTok — 30K+ installs, under $6 CPI, 3K+ trials.
3x ROAS growth while scaling spend 2.5x within Meta & Google through creative testing frameworks.
Full brand rebuild. Outbound engine driving 75% more leads, 125% traffic growth YoY.
150% revenue growth in one quarter via campaign restructuring and rigorous testing.
About
I started in media agencies — cutting my teeth on large-scale programmatic and paid social for brands like Dell, Siemens, Puma, and Four Seasons before moving client-side to lead bigger bets.
At Dow Jones, I ran a 20+ person team and two agency partners across the Wall Street Journal, Barron's, and MarketWatch — overhauling their MarTech stack and driving subscription growth at scale. At Ava Labs, I built Avalanche's entire paid marketing function from a blank sheet: strategy, channels, creative, measurement, and a team to run it all.
What sets me apart is range. I've operated across consumer subscriptions, B2B enterprise, D2C eCommerce, blockchain ecosystems, and early-stage apps. I'm equally comfortable building a brand narrative from scratch as I am optimizing a seven-figure Meta campaign down to the ad set level. And I bring AI into everything — custom automation workflows that give small teams the output of much larger ones.
Boston University economics grad. Based in New York. Always building.
Contact
Tell me your goals. I'll respond within 24 hours.
Or email msinelnikov@gmail.com