17 years engineering performance marketing at 8–9 figure budgets. Currently Head of Performance Marketing at doola.
End-to-end paid acquisition across Google, Meta, LinkedIn, TikTok, and programmatic. Rigorous testing that beats CPA/ROAS benchmarks at scale.
Full-funnel GTM — audience segmentation, messaging architecture, channel mix, creative systems, and launch execution.
Data-driven experimentation, lifecycle optimization, and scalable acquisition loops that compound month over month.
L1/L2 ecosystems, DeFi, wallets. Developer acquisition, institutional MQLs, and community-driven growth.
Custom workflows with LLMs and automation tools — content, competitive intel, and personalization at scale.
Brand strategy, creative systems, and content pipelines that unify your narrative across every touchpoint.
Led $100M+ annual paid media. Grew subscriptions 20% in 6 months.
Built entire paid practice from zero. 450K+ followers, 90%+ paid installs.
Full GTM across Apple, Google, Meta, TikTok at efficient CPI.
3x ROAS growth while scaling spend 2.5x through creative testing.
Full brand rebuild. Outbound engine driving 75% more leads.
150% revenue growth in one quarter via restructuring and testing.
I'm Max Sinelnikov — a growth marketing leader in New York with 17 years building programs that compound.
From $100M+ budgets at Dow Jones to building Avalanche's paid function from scratch to leading performance at doola. BU Economics. I care about the work.
Open to select projects, collaborations, and conversations about growth.